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Pulse Accountants

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Gail Morrison
19 July 2024

Asset Account = How I got my dream car!

Gail Morrison
19 July 2024
Asset Account = How I got my dream car!

There is a misconception that if you are running a lean business using Profit First that you don’t have spare cash for a decent work car. And when I say decent, I’m talking muscle cars!  


Gail Morrison
7 May 2024

Low Cost Pricing Strategy - 7 Tips to Avoid the Race to the Bottom

Gail Morrison
7 May 2024
Low Cost Pricing Strategy - 7 Tips to Avoid the Race to the Bottom

Before your eyes start to glaze over…. There are two main strategies that can be simply explained as follows: Low Cost = Producing goods or services at a lower cost than your competitors and focuses on volume of goods sold. Differentiation = Producing goods or services that are unique and have a high value.


Gail Morrison
29 April 2024

Why Work with a Profit First Accountant?

Gail Morrison
29 April 2024
Why Work with a Profit First Accountant?

Having recently become a Certified Profit First Professional, and with business owners looking specifically for a Chartered Accountant that is also a Certified Profit First Professional, I thought it timely to explain why it’s important to work with an accountant that understands your Profit First journey. 


Gail Morrison
26 March 2024

What is Profit First?

Gail Morrison
26 March 2024
What is Profit First?

If you have heard the words ‘Profit First’ mentioned in business groups and wondered what all the hype is, then read on….


Gail Morrison
5 March 2024

The Fear of Money and Four Ways to Overcome Your Money Blocks

Gail Morrison
5 March 2024
The Fear of Money and Four Ways to Overcome Your Money Blocks

Businesses exist to make money. But even with that goal in mind, it doesn’t mean it’s an easy ride to the top. 

Money blocks are all too real and common in personal and business finance. Learning to overcome them is an essential thing to do early on. 

Here are four ways to help you overcome your own fear of money. 


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As a Profit First Professional, I am authorised by the trademark owners to use and display the following registered trademarks: Profit First Professionals® and Profit First®. These trademarks may only be used and displayed by authorised licensees.